If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. If an ad falls in the forest and no one notices, there is no ad.You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.About ten years ago, I realized that a sea change was taking place.
(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?This site has been up and running for more than ten years, when the book first came out.Hard to conceive of today, but the book was a top 100 bestseller for almost a year.Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.
The terminal is crowded with people, all jostling for position.
There's TV at the airport, advertisements in urinals, newsletters on virtually every topic, and a cellular phone wherever you go.